Comments on: Web SPAM – Should We All Snitch For Google? http://www.bliznet.com/web-spam-snitch/ Internet marketing and web design experience. Thu, 20 Oct 2011 19:10:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Nagle http://www.bliznet.com/web-spam-snitch/comment-page-1/#comment-5961 John Nagle Tue, 06 Apr 2010 18:21:38 +0000 http://www.bliznet.com/?p=560#comment-5961 Search spam is essential to Google's business model. If organic search takes you directly to the site that's selling what you want, Google makes no money. But a trip through a few AdWords-heavy spam sites brings in revenue. This fundamentally conflicts with "don't be evil". It's quite feasible to put a huge dent in search spam. What's needed is to find the business behind the web site, do some automated due diligence on them, and apply some basic standards, like having a business address, business license, corporate identity or d/b/a name, BBBonline rating, etc. We do that at SiteTruth.com, as a technology demo. This down-rates out what we call "bottom feeders". SiteTruth was developed as an experiment to see what the web looks like if you take a hard line on web spam. It seems to help. This has to be automated; trying to use manual reports will at best catch the most blatant spammers. We've learned that from email spam control. None of the major search engines do anything tough in this area. They should. There's some of that in the B2B directories like ThomasNet. There, though, the site operator has to formally sign up to be listed, and may have to pay. Search spam is essential to Google’s business model. If organic search takes you directly to the site that’s selling what you want, Google makes no money. But a trip through a few AdWords-heavy spam sites brings in revenue. This fundamentally conflicts with “don’t be evil”.

It’s quite feasible to put a huge dent in search spam. What’s needed is to find the business behind the web site, do some automated due diligence on them, and apply some basic standards, like having a business address, business license, corporate identity or d/b/a name, BBBonline rating, etc. We do that at SiteTruth.com, as a technology demo. This down-rates out what we call “bottom feeders”. SiteTruth was developed as an experiment to see what the web looks like if you take a hard line on web spam. It seems to help.

This has to be automated; trying to use manual reports will at best catch the most blatant spammers. We’ve learned that from email spam control.

None of the major search engines do anything tough in this area. They should. There’s some of that in the B2B directories like ThomasNet. There, though, the site operator has to formally sign up to be listed, and may have to pay.

]]> By: Rob Scott http://www.bliznet.com/web-spam-snitch/comment-page-1/#comment-5951 Rob Scott Mon, 05 Apr 2010 13:57:25 +0000 http://www.bliznet.com/?p=560#comment-5951 "Any SEO worth their mettle has probably, at some point, done something that Google would frown upon" Okay, but this is just an example of why you should not use "Any SEO" if you want long term success. “Any SEO worth their mettle has probably, at some point, done something that Google would frown upon”

Okay, but this is just an example of why you should not use “Any SEO” if you want long term success.

]]> By: Alysson http://www.bliznet.com/web-spam-snitch/comment-page-1/#comment-5864 Alysson Tue, 30 Mar 2010 01:07:26 +0000 http://www.bliznet.com/?p=560#comment-5864 Google is not your friend. By asking us to submit SPAM reports, Google is asking us to help them do a better job...for free. No thanks. They make the big bucks. They like to pretend they're smarter than everyone else. Let them earn their paychecks and their moniker as the self-appointed Internet Police. Any SEO worth their mettle has probably, at some point, done something that Google would frown upon. Karma is a bitch. And I want her on my side. Spraining an ankle running to tattle on someone to Google doesn't help anyone but Google. It's also the quickest way to introduce yourself to Google as a part of the search marketing industry. You do not want to be on that radar. Seriously. Google is not your friend. By asking us to submit SPAM reports, Google is asking us to help them do a better job…for free. No thanks. They make the big bucks. They like to pretend they’re smarter than everyone else. Let them earn their paychecks and their moniker as the self-appointed Internet Police. Any SEO worth their mettle has probably, at some point, done something that Google would frown upon. Karma is a bitch. And I want her on my side.

Spraining an ankle running to tattle on someone to Google doesn’t help anyone but Google. It’s also the quickest way to introduce yourself to Google as a part of the search marketing industry. You do not want to be on that radar. Seriously.

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