Should we report our competition or sites we come across for Web SPAM, or is it Taboo? Does it make you a snitch or a rat? Is it OK to publicly point it out but not in a private report?

I think everyone would have a somewhat different opinion of what the Utopian Web would be like. Ask 100 people the question, “What is Web SPAM?” and see how many answers you get. Some will tell you it’s the ocean of scraper sites that steal data for content so they can run ads. Others say it’s the numerous sites that come up top 10 for unrelated content or that come up top ten but have little or no content, just a big funnel towards AdSense. Just like we won’t all agree on that question we also don’t agree on how to police the web and whose job it is.

What are SPAM reports?

Matt Cutts recently asked for SPAM reports but what are they? Are they reports that show people buying links? Is Web SPAM really sites that buy or sell links? Maybe indirectly, because people buying links can, in many cases, have their sites rank higher than those that don’t. I’m sure by now you have heard some stories about what kind of links you can buy for the price of a MacBook Air

SPAM is not just those buying links and in many cases a purchased link should not be considered a bad thing, in my opinion. I’m sure there are a lot of people who paid to be in Best of the Web that don’t actually use the site or expect others to, they just wanted the link.

Should content scraping and 100% pure funnel to AdSense type SPAM sites be included and addressed in SPAM reports too? Is Google’s AdSense partly responsible for creating the Web SPAM they claim they want to get rid of?

Can the community police itself?

If Microsoft’s Bing Team and Google’s Web SPAM team listen then I think so. When the MacBook issue hit TechCrunch the pages that may have benefited were pulled down (as far as I know), and I think this can be credited to the web community and peer pressure, partly. Score one for the community. Now there is a ton of talk about Mahalo and SPAM. Some claim that something is being done, others say no. I like to think that Google has acted as Big Daddy and contacted Mahalo and we are in a holding pattern, just waiting to see the response. This is speculation on my part and many will argue that this isn’t fair because their little $500 per month MFA site would just get burned down without warning if they violated the terms of service. Let’s not be naive, you aren’t Mahalo, you don’t count and the big boys always play by different rules. That said, we do expect after numerous warnings have not been addressed that action will be taken. If not, the community will not be capable of policing itself. Bing and Google must listen and take action for that to work. If they don’t, the top 10 search positions for all but the smallest niche markets will eventually be filled with corporate built, Made-For-Adsense or advertising websites. Don’t get me wrong, not all MFA sites are SPAM. There are some bright people building useful sites and their original intention was to make money from AdSense or other ads; they chose to do it by providing “real” content.

Let me know, should we snitch publicly, privately, or not at all? Tell me what you consider to be the worst type of Web SPAM or at least what your definition is.

If I own 10 websites and link them all together do I own a link farm? Will my competition report me? What if all 10 have unique content? Let’s extrapolate that over 200 websites. What if they all have unique, valuable, content but also have links between each other? See where the problem comes in? Many individuals and companies own 10, 20, or maybe hundreds of websites. If someone reports you for owning 20 websites that all link to each other at what point or through what checks are they considered a farm? What if they are all on the same IP address or registered to the same individual or company? We can only hope that content value and link purpose is a big consideration when judging a group of web sites as a farm. It would be great if we knew the answers but Google, for fear of aiding “the bad guys” rarely goes into detail. The best I can find from Google is this Link Schemes article at Google Webmaster Central. I saw a comment once where it was suggested one ask himself “Would I be doing this if the search engines didn’t exist?”. Well, yeah! How else would anyone find my other 50 websites if there was no search engine.

What about link swaps?

Are SEOs moving away from link swaps? One thing I can see in some search results reports is that Google has made some headway with link swaps. In some niche markets I monitor, I see some top sites losing position, sites that counted heavily on link management software for the past few years to build thousands of inbound links. I hope the decline in position for sites that use blatant, irrelevant link swapping continues but it must be done with consideration for context, content, and value of the swap. To penalize a two way link swap just because it is two-way goes against some of the finer points of valuing links. If I link to my local Chamber of Commerce and then join that Chamber at a later date will I be penalized because they now link back? If so then that becomes a real issue. I know search algorithms have evolved but maybe sometimes we need to remind the brainiacs of the simple and obvious.

New attempts to cheat the system.

A new practice I see with some big SEO agencies is 3-way link swaps between those in their portfolio. I’m not talking about a few clients who know each other and trade links. As far as I can tell these are large numbers of 3-way link swaps being managed with an application. It’s a genius idea for these big companies with 100 or more SEO clients where they can manage links without any two-way trades. I was able to detect this because of their public portfolio pages but imagine the really bright ones that don’t offer a portfolio page. If they keep the swaps between relevant markets then this might just be the one that works. Once they build a reputation of “page one results” then it becomes perpetual and they could really dominate the SEO field with this tactic. One caveat for their clients is that once they stop paying that marketing company they potentially lose a two dozen or more quality links. It’s a little scary for the little guys (me).

What do you think, do link exchanges still make sense? Have you noticed some high-tech link farms? Should we report SPAM to Google?

For advanced users I will warn you that, at the time of my last install you could not change the default install path for MySql or PHP. This is easy to get around, just download and install PHP and MySql before you use the Platform Installer for the first time to set up Wordpress. The Platform Installer will recognize your installations. Happy Blogging.

Almost forgot, here is how you create 301 redirects on Windows Server 2008 (and server 2003 with IIS6) if you are migrating from an existing site to a CMS platform.

• Use h1 as your page title; use h2 and on appropriately as sub-headings on the page. This provides an outline of your document.
• Use lists (dl, ol, ul) instead of manually placing numbers or bullets.
• Use address for any contact information on your page, including physical address, email address, phone numbers, and whatever else you would consider to be contact info.
• Use table on data best represented in rows and columns. Use thead and th to markup the column headings and tbody for the data itself.

Check the HTML spec for additional meaningful elements and get to work!

You can use the W3’s handy Semantic Data Extractor tool to test your new semantic web site to give you an idea of how it would be seen by software.

That does it for now. See you next time!

Most of the embed code I see for Flash movies is invalid, usually containing the non-existent embed element or some-such. Even the code provided by YouTube for embedding videos contains embed. This can easily be thrown out and will—probably most of the time—instantly make your code valid.

Here’s an example (in XHTML) of a valid Flash embed that works in at least IE6+, Firefox, and Safari:

<object data="flash.swf" type="application/x-shockwave-flash" width="320" height="240">
<param name="movie" value="flash.swf" />
</object>

That’s all there is to it. Adjust the parameters and add additional param elements as necessary. If your Flash movie requires variables, just add an extra param as follows:

<param name="flashvars" value="arg1=foo&amp;arg2=bar" />

If you place additional elements inside the object element, it will act as a fallback, displaying if the Flash plugin isn’t installed. For example:

<object data="flash.swf" type="application/x-shockwave-flash" width="320" height="240">
<param name="movie" value="flash.swf" />
<img src="fallback.jpg" alt="Flash Didn't Load!" />
</object>

That’s all for now. Happy coding!

IIS6:

Redirect a single file.

1. Open IIS Manager and locate the website
2. Right click the file you want to redirect and choose properties
3. Change the selector to “A Redirection to a URL”
4. In the “Redirect To:” box type the new URL
5. Put a check in “A permanent redirection for this resource” (this results in an HTTP status code of: HTTP/1.1 301 Moved Permanently)

That’s it!

Redirect an entire domain name – website.

1. Open IIS Manager and locate the website
2. Right click the Website you want to redirect and choose properties
3. Select the “Home Directory Tab”
4. Change the selector to “A Redirection to a URL”
5. In the “Redirect To:” box type the new URL
6. Put a check in “A permanent redirection for this resource” (this results in an HTTP status code of: HTTP/1.1 301 Moved Permanently)

OPTIONAL: Check “The exact URL entered above” if you want all pages redirected to the home page of the new domain rather than relative pages in the new domain.

IIS 7:

Redirect a single file.

1. Open IIS Manager and locate the website under sites
2. Right click the website and choose “switch to content view”
3. In the right hand pane locate the file you want to redirect
4. Right click the file and choose “switch to features view”
5. Important! Verify that it shows the correct file name at the top of the screen
6. Under the IIS section open “HTTP Redirect”
7. Put a check in “Redirect requests to this destination” and type in the new URL
8. Change the status code to “Permanent 301″
9. Click Apply (this results in an HTTP status code of: HTTP/1.1 301 Moved Permanently)

That’s it!

Redirect an entire domain name – web site.

1. Open IIS Manager and locate the website under sites
2. Important! Verify that it shows the correct website name at the top of the screen
3. Under the IIS section open “HTTP Redirect”
4. Put a check in “Redirect requests to this destination” and type in the new URL
5. Change the status code to “Permanent 301″
6. Click Apply (this results in an HTTP status code of: HTTP/1.1 301 Moved Permanently)

OPTIONAL: Check the “redirect all requests to exact destination (instead of relative to destination)”

New in IIS 7:

For those that understand XML and the web.config file you can add a line similar to the following in the <configuration> section rather than using IIS Manager:

Domain redirect:

<system.webServer>
<httpRedirect enabled=”true” destination=”http://www.my-new-site.com” httpResponseStatus=”Permanent” />
</system.webServer>

File Redirect:

<location path=”my-old-file.htm”>
<system.webServer>
<httpRedirect enabled=”true” destination=”http://www.new-domain.com/my-new-file.htm” exactDestination=”true” httpResponseStatus=”Permanent” />
</system.webServer>
</location>

—

* copy and pasting the web.config examples could result in the wrong quotes which will cause an error. Re-type your quotes.

Return to the Stupid Cannon Game

Recently Google has been taking heat from some of the media moguls like Mark Cuban and Rupert Murdoch. If you are out of the loop on this one then read “Rupert Murdock to Block Google“. The question is how will it affect search? Will they get shut out from some content? Is it just a ploy, a business tactic to get Google and Microsoft to pay up? For the small players and the general public it’s hard to comprehend the size and scope. I see a lot of chatter and opinions but it reminds me of a day trader trying to give Warren Buffett advice. It’s the same when average bloggers try to debate the likes of Cuban and Murdoch on big business. Some of it is obvious Google fanboy speak or on the other end the haters, but in the middle are some really smart bloggers in the search community that are giving opinions based on zero experience in the big game. You may have helped a million dollar company but we are talking, in Rupert’s words “serious money“. We will see what happens but for now I’m not completely counting out a paywall business model although I don’t see it being good for either side. I would push my chips toward Google and Bing paying up for the feeds just like they did with Facebook and Twitter. That looks like a profitable model that the big boys could work out. But it’s all a crap shoot to me, I have zero experience with “serious money“.

Raw Data and Privacy – What’s the Value?

On a smaller scale we also have some chatter about raw data and the cost. Some of the industry leading SEO and SEM talent are  talking about the value of the data that is being given away for free. When someone types in a search term it is mind boggling what gets crunched and how fast the results are produced. Plenty of these result algorithms have been built with personal data and business data from a number of sources. Google builds free services and “trades” them for your data, in a sense. People are starting to ask which party is getting the better deal. Free mail, free analytics, free apps, not really. You are trading privacy and numbers that are worth more than the time and effort it takes Google to build the “free” products.

There is also the concern that giving up your data on a PPC account can cost you more money. Think about it, without Google Analytics then G only knows when someone clicks your ad and where it lands. With GA script on your site they can see the entire transaction process after the click. Like they say, nothing is free.

AdSense and PubCenter

A new battle is brewing between rivals Google and Microsoft. Microsoft is now in Beta for their competing product that could rival AdSense. With the hope of better customer service and higher payouts this could bring some much needed competition. Currently publishers are playing with fire if they depend on AdSense for most of their revenue. If you wake up one day and you are deactivated by Google then you are out of business. Currently Google prefers to be vague and for the most part, ignore those that have their accounts deactivated. It would be great if the competition opens up new channels of support and a little help when you truly don’t know why they deactivated you. Looking at Microsoft’s AdCenter site you can easily find customer service and support numbers and they encourage the use. There have been complaints about recent AdSense payout cuts too so this might be a plus for Microsoft. If Microsoft can get enough advertisers to choose their ad network then this is really big news and could result in “serious money”.

Support Experience

Microsoft AdCenter (Good): A warm body answered within 30 seconds and was able to answer a question about linking accounts without transferring the call.

Google AdWords (Slow): We have waited 4 days for a level 2 to determine why there is a landing page glitch for a client where they can’t get an ad to show at any price. Google’s own tools say the keywords are targeted and relevant. The first thing we did was to verify they are within guidelines. They run a legit vacation rental web site with their own rental property. They are not resellers and have zero ads on their site. As I’m writing this I find out that the issue has been resolved. How did I find out? I checked the campaign and sometime after my second request for an update the ads started showing but guess what? Not a single reply or response from Google. Forget finding out what was wrong, they didn’t even acknowledge it was fixed. This small business had no ads for 5 days.
Note: I changed the rating to slow from poor. We did finally receive a response and Google admitted the landing page was evaluated incorrectly by the system. Everything is working now.

Google AdSense (Poor): No answer to requests about disabled accounts. Repeated attempts to get a reinstatement go unanswered. Google implies that everyone is disabled for click fraud when they might be disabled for poor content or maybe something as simple as having the words “pick a link” as link text. Please fix this system before it becomes “serious money“.

Update: Another Blow? Microsoft extends their search deal with FaceBook, adds Bing features and will power search for FB outside the USA too. Read more about it at Search Engine Land